Perplexity · Technologies
Labs
From a brief to a finished output, research included.
Labs turns a written brief into a finished piece of work: a report, a spreadsheet, a dashboard or a simple app, with the research already done and cited. It is the step past answers, where Perplexity assembles the deliverable. We use it where speed to first draft matters and judgement stays with your people.
LAB RUNS · EXAMPLE WEEK
RUN
BRIEF
OUTPUT
STATUS
Market-Report
Sector scan
Cited report
DONE
Pricing-Sheet
Competitor pricing
Spreadsheet
DONE
KPI-Dashboard
Public metrics
Dashboard
DONE
Board-One-Pager
Quarterly summary
In progress
RUNNING
unreviewed-output
Straight to client
No check
RISK
Sample week
done · running · risk
In plain terms
The first draft is the expensive part. Labs does the first draft.
Brief in, researched deliverable out, judgement still yours. Here is what changes.
Without it
- Research and assembly eating the days before the thinking starts
- Reports built by hand from dozens of open tabs
- Simple tools and dashboards waiting on developer time
- Good analysis stuck as a wall of text
With it
- A cited first draft on the desk in minutes
- Spreadsheets and dashboards assembled from live research
- Simple internal tools built from a brief
- Your experts spending their time on review and judgement
What CG TECH can do with Labs
The work, broken into the parts that matter.
First drafts that cite themselves
Labs researches the brief across live sources and assembles a structured report with citations, so review starts from evidence rather than a blank page.
a cited first draft in minutes
Data outputs, not just prose
Briefs can return working spreadsheets and dashboards built from the research, ready for your numbers people to check and extend.
research that lands as a spreadsheet
Small tools without the backlog
Labs can build simple interactive tools and pages from a brief, which covers the long tail of little internal utilities that never justify developer time.
the small tools backlog, cleared
Speed with judgement attached
Labs output is a first draft by design. We build the review step into every workflow, because speed without checking is how errors ship with confidence.
fast drafts, human judgement
How an engagement runs
From brief to reviewed deliverable, step by step.
01
Identify
We find the recurring outputs worth delegating first.
02
Template
Briefs and output formats designed for repeatable quality.
03
Pilot
Real deliverables produced, reviewed and measured for time saved.
04
Scale
Working patterns rolled out across the team.
Questions we hear a lot
Common questions about Labs
What is Perplexity Labs?
Labs turns a written brief into a finished piece of work: a report, a spreadsheet, a dashboard or a simple app, with the research already done and cited. It is the step past answers, where Perplexity assembles the deliverable itself.
What can Labs actually produce?
Structured reports, spreadsheets, dashboards and simple interactive tools, with the research gathered and cited as part of the run. The stronger the brief, the better the output, and we template the briefs.
Is the output client ready?
Treat it as a strong first draft. The research is cited and the structure is sound, but judgement, accuracy checking and your voice belong to your people. We build that review step into the workflow.
How is Labs different from Deep Research?
Deep Research returns a researched answer. Labs goes further and assembles the deliverable: the report formatted, the spreadsheet built, the dashboard laid out. Answers versus artefacts.
Where does it pay off first?
Recurring, structured outputs: market scans, competitor packs, pricing sheets and internal one pagers. Anywhere the shape repeats and the research is the slow part.
What makes a good brief?
The same things that make a good brief for a person. Say who it is for, what decision it supports, what to include, what to leave out, and what format you want back. A vague brief produces vague output.
How long does a Labs run take?
Longer than a normal answer, because it is doing the research and building the output as well. Treat it like handing work to a colleague rather than typing into a search box.
Who checks the work?
Your people do, every time. Labs gets you to a first draft quickly and shows its sources so the checking is fast, but the judgement and the claims you stand behind stay with your team.
Ready when you are
Want first drafts on tap? Let us talk.
A discovery session maps your outputs, your risks and your quick wins. You keep the plan either way.
What to expect
- A consultant replies within 4 business hours
- Session booked to understand your requirements
- We will provide you with a fixed price quote