OpenAI · Technologies
GPT Image
Image generation that follows brand rules.
GPT Image is OpenAI’s image generation family, the replacement for DALL-E, which was removed from the API in May 2026. It renders text accurately, follows detailed instructions and supports step by step edits, in ChatGPT, through the API and as a tool inside agent workflows. We make it produce images your brand team will actually approve.
IMAGE PIPELINE · EXAMPLE BRAND
JOB
USE
GUARDRAILS
STATUS
Product-Shots
Web store
Brand kit
LIVE
Social-Tiles
Campaigns
Brand kit
LIVE
Doc-Diagrams
Manuals
Approved
LIVE
Legal-Review
Usage rights
Policy
REVIEW
off-brand-gen
Personal tools
None
RISK
Sample pipeline
live · review · risk
In plain terms
Stock photos say generic. Generated images can say you.
The gap between a toy and a tool is consistency and governance. Here is what changes.
Without the work
- Staff generating images in random tools with no rules
- Brand colours and style different in every asset
- Nobody sure what the business is allowed to use commercially
- Anything still built on DALL-E now sitting on a removed model
With the work
- Generation guided by your brand kit and templates
- A consistent style across campaigns and channels
- A clear internal policy on rights, review and disclosure
- Pipelines moved onto the current GPT Image models
What CG TECH can do with GPT Image
The work, broken into the parts that matter.
Off the retired model
DALL-E was removed from the API in May 2026 and GPT Image replaced it with materially better text rendering and instruction following. We migrate old integrations and prompts onto the current models.
off the retired model, onto the current one
Images that pass a brand check
Style references, reusable prompt templates and multi step edits keep outputs inside your visual identity instead of generic AI gloss.
images that pass a brand check
Generated where the work happens
Through the API and as a built in tool in agent workflows, images can be produced and refined inside your content pipeline, not downloaded one by one from a chat window.
images generated where the work happens
Creative output legal can live with
OpenAI’s terms permit commercial use of what you generate, and we pair that with an internal policy covering review, disclosure and where generated imagery is and is not appropriate.
creative output legal can live with
How an engagement runs
From random tools to on brand generation, step by step.
01
Discover
We map your image needs, brand rules and current tools.
02
Design
Templates, style references and the usage policy set up front.
03
Build
Generation working inside your content workflow, tested against the brand.
04
Handover
Templates, policy and training so the team runs it.
Questions we hear a lot
Common questions about GPT Image
What is GPT Image?
GPT Image is OpenAI’s image generation family and the replacement for DALL-E, which was removed from the API in May 2026. It renders text inside images accurately, follows detailed instructions and supports step by step edits. It is available in ChatGPT, through the API, and as a tool inside agent workflows.
What happened to DALL-E?
OpenAI removed the DALL-E models from the API in May 2026. GPT Image is the successor family, and anything built on DALL-E needs migrating, which we handle.
Can we use generated images commercially?
OpenAI’s terms allow commercial use of images you create. The practical work is your internal policy: what gets reviewed, where you disclose, and which uses you avoid. We set that up with you.
How do we keep images on brand?
Style references, locked prompt templates and multi step edits, plus a lightweight review step. Consistency is a workflow outcome, not a lucky prompt.
Is it better than stock photography?
Different. Stock is fast and safe for generic scenes. Generation wins when you need your product, your palette or a concept stock does not sell. Most brands end up using both, deliberately.
What do businesses actually use it for?
Internal presentation visuals, diagrams, concept images, campaign drafts and placeholder artwork. The pattern is work that currently either waits on a designer or ends up as a poor stock photograph nobody likes.
Will it match our brand?
Closer than people expect if you set it up once with your colours, style and rules, and further off than you would like if you do not. It is a tool that rewards a bit of configuration at the start.
Should anything generated go out without review?
No. Someone should look at every image that leaves the business, for the same reason someone reads the copy. The saving is in the drafting, not in skipping the check.
Ready when you are
Putting image generation to work? Let us talk.
A discovery session maps your use cases, your risks and your quick wins. You keep the plan either way.
What to expect
- A consultant replies within 4 business hours
- Session booked to understand your requirements
- We will provide you with a fixed price quote