Success story
Children’s Services Group
Every campaign stalled while staff rebuilt customer lists by hand from scratch.
- Client
- Children’s Services Group
- Industry
- Child services
- Technologies
- Power BI, Mailchimp integration
This children’s services group is a leading provider of outside school hours care in Australia, running before-school, after-school and holiday programs through several well-known brands.
The challenge
Building each marketing list by hand was so slow the data was out of date before a campaign went out.
What we did
We linked their Power BI data to Mailchimp so the lists now update on their own.
We linked their live customer data to Mailchimp so lists build themselves.
What this involved
- Connected Mailchimp to their Power BI data models in stages.
- Built workflows that update Mailchimp contacts from live customer data.
- Added Power BI reporting to view and export campaign data.
- Set up custom queries and automated triggers in later phases.
- Added campaign list clean-up to keep data tidy.
- Trained staff and left them documentation.
The results
What Children’s Services Group got
Campaign prep cut by 95%
From high-touch manual work to a low-touch process
From days down to minutes
Customer lists stay current while the data is fresh
Staff run their own reports
Training and tools to manage campaigns in-house
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