Success story
Junior Adventures Group
Every campaign stalled while staff rebuilt customer lists by hand from scratch.
- Client
- Junior Adventures Group
- Industry
- Child services
- Technologies
- Power BI, Mailchimp integration
Junior Adventures Group is a leading provider of outside school hours care in Australia, running before-school, after-school and holiday programs through well-known brands including OSHClub, Helping Hands Network and Primary OSHCare.
The challenge
Building each marketing list by hand was so slow the data was out of date before a campaign went out.
What we did
We linked their Power BI data to Mailchimp so the lists now update on their own.
Every campaign stalled while staff rebuilt customer lists by hand. We connected the data to Mailchimp so the lists build themselves.
Why it mattered
Generating a customer list for each campaign was so slow that the list was out of date by the time it was finished. That is worse than an inconvenience: it means campaigns go out to the wrong people, and the marketing team stops trusting its own data. What they needed was to act while the data was still fresh.
What we did
- Integrated Mailchimp with their Power BI data models. Delivered in phases rather than as one large change.
- Automated the member updates. Mailchimp member details refreshed from customer data automatically.
- Built reporting they can use. Power BI reports for viewing and exporting campaign data.
- Trained the team and documented it. So the marketing team owns the process rather than depending on us.
- Added the advanced layer later. Custom data queries, automated triggers and campaign list clean-up in subsequent phases.
The difference it made
- Campaign effort down by more than 95%, from days to minutes.
- Campaigns built on current data rather than a list that aged while it was being made.
- Marketing staff creating their own reports and running their own campaigns.
- A solution built to be repackaged across their services worldwide.
The results
What Junior Adventures Group got
Campaign prep cut by 95%
From high-touch manual work to a low-touch process
From days down to minutes
Customer lists stay current while the data is fresh
Staff run their own reports
Training and tools to manage campaigns in-house
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